Short answer
Brush after every wear, rest 24 hours between wears, dry-clean sparingly (2-3 times/year max), and store on a proper hanger. The biggest mistake is over-cleaning.
Brush after every wear
A soft garment brush removes dust before it settles into the fibres. Brush downward with the grain.
Rest 24 hours between wears
Wool fibres need time to recover. Rotate between two or three suits rather than wearing the same one daily.
Dry-clean sparingly
Dry-cleaning chemicals break down wool fibres. Clean only when visibly soiled or twice a year at most.
Store on a proper hanger
A wide wooden hanger supports the shoulders and lets the cloth breathe. Never wire hangers.
Questions people actually ask
How often should I dry-clean a wool suit?+
Two to three times a year at most. Over-cleaning destroys wool suits. Brush and air-out between wears instead.
How do I remove a stain without dry-cleaning?+
Blot immediately, never rub. For oil-based stains, talcum powder left overnight absorbs the mark.
How do I travel with a wool suit?+
Fold at the trouser knees, roll the jacket loosely, and hang it as soon as you arrive. Use a garment bag.